Macro and micro-economic environment studies

The analysis of the macro-environment, although it does not allow us to modify the course of events, does make it possible to make the best decisions to prepare the business for the future, in view of the effects of some of the key market factors that may have an influence. Acquiring an overview of the production of goods and services in all sectors of a country brings us closer to the concept of productivity of an economy, making it easier to draw conclusions that inform about the influence of corporate profits for the economy, among other factors that encompass the analysis of the environment.

Microeconomic analysis allows the company to act on the micro factors of its economic environment and, unlike what happened with the macro factors, it has the possibility of driving change.

  • Demand.
  • Competition.
  • Availability and quality of suppliers.
  • Reliability of the company's supply chain.

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